Friday, October 17, 2014

Rationale

For the Wellington zoo poster, I wanted to show the colourful and quirky nature of the city. I also wanted to incorporate elements of the city itself; from the houses in the hills, to the cable car, to the strong almost car-speed winds that gust through the city.

As for the Wellington zoo itself, I was really impressed by their dedication to their animals’ welfare and their emphasis on environmental conservation. What I liked most however, was “The Nest”. I really liked that they allowed people behind the scenes to show them the delicate veterinary operations, it really opened my eyes to how much work and care they put into the animals.

In order to show the vast variety of animals the Wellington zoo has, I decided to pick approximately one animal from each continent. I ended up with tigers, sun bears and red pandas representing Asia; giraffes and chimpanzees from Africa; otters from North America; spider monkeys from South America, and kune kune pigs and kiwis for New Zealand – making a total of nine animals. I really wanted the animals to stand out, so I textured them with hatch marks that matched their natural hair growth patterns.

For the final composition, I decided to incorporate The Nest, and the windiness of Wellington into my final poster design. To show the windiness, I had my character’s hair blowing in the wind, and a couple of leaves gusting through. I placed The Nest in the background in the upper left hand corner, as a little nod to work they do every day in the background. The animals (especially the red panda) are clustered around the human characters, to show the zoo’s animal interaction program.


Wednesday, October 8, 2014

New Project

Design a poster for the Wellington Zoo
- Show the diversity of the animals
-Harmonious and balanced
- Identify the image as distinctly Wellington


Final:
A2 format, full colour